UNIQA launches an embedded-insurance platform with bsurance — Bsurance

UNIQA and bsurance Announce Strategic Partnership in Austria

UNIQA, one of Austria’s leading insurance companies, has entered into a strategic partnership with insurtech company bsurance. The goal of this collaboration is to launch an embedded insurance platform that seamlessly integrates insurance solutions directly into digital platforms such as e-commerce websites, retail platforms, and travel providers.

“Our partnership with bsurance enables us to offer insurance solutions exactly where they are needed — whether during online shopping, booking a trip, or purchasing electronic devices,” explains Peter Humer, Member of the Management Board for Customer & Market Austria. After a comprehensive market analysis, bsurance emerged as the preferred technology partner. “Out of the nine providers we evaluated, bsurance’s technology impressed us the most. This partnership is an important step towards further improving the customer journey and strengthening our position as an innovation-driven company,” Humer adds.

Emmanuel Chéret, CEO of bsurance, comments: “We are very pleased to expand and deepen our collaboration with UNIQA Insurance Group AG. UNIQA’s deep understanding of Austrian consumers’ insurance needs, combined with bsurance’s digital capabilities, will allow us to embed tailored insurance products directly into everyday transactions. Together, we are creating a smart and user-friendly way to provide customers with the protection they need.”